PAID ADVERTISING

Digital Success Happens When Traffic Meets Content
Buy Visits

HOW DOES PAY-PER-CLICK WORK?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Here is how it works:

1. The advertiser (you) hires an agency (us) to sign them up for an account with PPC program. The advertiser then “loads” the account with some money — say, $50 (though some companies’ PPC budgets are in the hundreds of thousands, even millions, of dollars a month).

2. The agency creates a small text ad (in some cases PPC can include images).

3. The agency specifies with which keywords the ad should be associated.

4. The agency specifies how much they are willing to pay each time someone clicks on the ad (this comes from your $50).

5. Later, someone (a searcher) arrives at the search engine, enters one of the keywords or keyword phrases specified, and clicks the Search button.

6. The search engine finds the matching ads and places them at the top of the results page.

7. If the searcher clicks the ad, they are taken to your website and you – the advertiser – are charged for the click (typically this range goes from a few cents up to several dollars, depending on the competition, budget, competitiveness of keywords, etc.)

Google

WHY PAID ADVERTISING?

Website traffic is the lifeblood of every online business. More visitors to your website means more potential customers buying your product. Through Google’s paid listings, Google Ads, and its network partners you can have your website show up on the first page of Google’s search results almost immediately. It’s one of the most cost-effective methods of marketing to date, and it can help you gain short-term visibility for the keywords most related to your business.
How & Why

How Do We Advertise Your Website?

WHERE DO WE ADVERTISE YOUR SITE?

PPC primarily involves advertising campaigns run through a Google Ads account but online advertising is also now available on Facebook, Instagram, Reddit, YouTube Trueview Ads and Linkedin.

Moreover, we retarget visitors who show interest in your product, by showing your ads on pages that visitor is surfing.

WHY WOULD YOU NEED US?

PPC provides your business with a dedicated PPC specialist to create, manage & monitor your  Google AdWords Campaign on your behalf. Extensive keyword research is conducted and then  analysed to determine which search terms will be the most beneficial for your business. This is an ongoing process that requires daily keyword refinement, ad changes, display testing and changes, narrowing and filtering through the target audience. Moreover, this process requires audience behavior analysis, characteristics, needs, wants and obstacles – a process that takes subject matter experts in psychology, marketing and economics intertwined with all other technical moving parts.

WHAT KIND OF TARGETING ABILITIES DO PPC ADS HAVE?

PPC marketing comes with powerful targeting abilities. But here’s the catch: not all PPC networks offer the same ones.

For example, if you’re primarily concerned with targeting specific keywords, Google AdWords and Bing are by far your best bet.

But if you’re very familiar with your target market and demographic, Facebook may be the way to go.

Let’s take a look at some common objectives, and which networks can best meet them:

  • If you want to target a specific age range, gender, income or education level – Display and Social PPC channels have the best option for including (or excluding) specific demographics
  • If you want to target people who are searching for the products or services you offer – use keyword match types through Google and Bing
  • If you’re targeting specific job titles or roles within a company – LinkedIn (and to a lesser extent, Facebook) to target
  • Target by specific interests, sites they visit, or past behavior – Display and Facebook PPC
  • If you want to target by a specific location or region – any channel; almost all PPC options have advanced location settings
  • If you want to retarget past visitors or those like them, you can build custom lookalike audience through both Google AdWords and Facebook PPC.

Of course, that’s just the tip of the iceberg when it comes to targeting, and each network continues to expand an add new abilities.

Bottom line? PPC advertisements allow you incredible opportunities to connect with and target your specific audience.

HOW MUCH DO PEOPLE TYPICALLY SPEND ON PAID ADVERTISING?

Generally this depends on you, your budget, your business and how aggressive you want to be. For any kind of visible results we do not recommend you spend less than $100 per week per website. This is a very modest amount and can bring modest results, but it is possible. However, we do not have minimum funds required which leaves this amount only to your discretion

Google  Ads  budgets  can  be  set  at  any  level  to  suit  individuals, small businesses right  through  to  multinational  corporations.  When  compared  with  traditional  forms  of  marketing  and  advertising  like  radio, newspaper  and  billboards,  Google Ads  is  incredibly  cost-efficient  and  in  many  cases  significantly more  effective.

Depending on your competition, you can start small PPC  campaigns to bring  in  new  leads  and  increase  your  conversion  rates,  all  of  which  will  of  course  improve  your  return  on  investment  and  subsequently  your  overall  bottom line.

Pay – Per – Click

Everything Our PPC Packages Include

Google AdWords Account Setup Included
Platform Search & Display Network
Keywords Up to 50 per ad group
Ad Groups Up to 10 per campaign
Ad Texts Created Up to 12
Daily Budget Review YES
Ad Scheduling YES
Ad Extensions (App, Call, Location, Review, Sitelink Callout, Automatic & Map Ads) YES
Geo Targeting (location targeting) YES
Setup Report and Bi-weekly Reporting YES
Campaign Monitoring Included
Bid Optimization Up to 3 times per
Bidding YES
Ad Copy Text YES
Ad Extension Management YES
Keyword Management (revising & matching) YES
Negative Keywords Management YES
Geo Targeting & Conversion Tracking YES
Analytics Monitoring & Reporting YES
Analytics and Business Growth Recommendation Report YES

Not Included in the Package

Included          
Monthly Google Budget Customer Determines this Amount
Landing Page Development NOT*
Tracking Code Installation NOT
Google Tag Manager Installation NOT*
Website Optimization for Visitors’ Engagement NOT*

*Optional side-service available for a fee

Showcasing

Our Recent Work

Here are just a few of our recent projects to show you what our online marketing agency can do. We have offices in Sydney and New York but work with businesses regardless of their size, location or budget.

How Can We Help You?

Our Offices

  • New York, USA
  • Sydney, Australia
  • Zagreb, Croatia

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Contact Us

  • New York, USA: (646) 775-7025
  • Sydney, Australia: (04) 8771-1375
  • Email Us: info@alefdigital.io