Our Services are Designed and Priced for Small Websites and Online Shops
WHAT WE OFFER
“If you build it they will come”. Not so fast. SEO is a long process and you need to sell right now! So what are you gonna do? – You’re going to pay for ‘them’ to come the minute you start paying.
- Paid Advertising: Why do I need it?
- Paid Advertising: What are you going to do for me?
- Paid Advertising: How We Reach Your Target Audience
- Paid Advertising: What is the cost?
Website Optimization: Why Do I Need It?
There is a saying: “If you want to hide a dead body, hide it on the second page of Google search results.” If your competitor’s website is at the top of the search results page while yours is somewhere at the bottom – you might just as well not have a website at all and start giving out flyers on the street.
To optimize your site, you need digital marketing which is an engine of complex but fluid elements and rules that change daily.
Website Optimization: Q & A
What is one example of things Google is looking for in a website in order to display it in its search results?
Your homepage should have at least 350 words in order to be favorably seen by Google crawlers.
What else is Google looking for?
In order to be ranked on Google your homepage has to display trust signals as well as case studies.
What is Google looking for in navigation?
Google rewards sites that have site-wide navigation that is the same on each page.
Why is ranking important?
It is important so you don’t pay for ads all your life. Contact us for free website audit.
I've got tons of back links, that sure must do the trick.
Hardly. In our experience backlinks are no longer as important as before.
What are housekeeping pages and why does Google look for them?
Google awards pages that have “housekeeping links” such as About Us, Contact Us and so on.
How important are colors on the site?
Extremely. Different colors appeal different audience. Can you imagine a banking site in pink, yellow and brown colors with peach logo in Comic Sans font??
– Yeah, exactly.
My site is not mobile friendly. How problematic is that?
70% of users are accessing your site on mobile. Think about that.
Website Optimization: What is the cost?
One time fee of $199: Once we conduct the free audit and come up with recommendations, we charge a fee to implement those recommendations.
This doesn’t include only meta, keywords and SEO, this includes adjustments to your website in terms of content, imagery, design and layout for ultimate user experience. Because we don’t only want you to rank high, we also want those visitors to stay on your page and convert.
Paid Advertising: Why do I need it?
You have great content, authentic, well considered and polished. It tells stories with words, still and moving imagery. You think to yourself: “If I build it, they will come”. But competition is so tough that nowadays you have to fight for ‘them’ to come. This SEO fight can take anywhere from 6 months to a year of constant optimization to finally see the light of first Google page.
So what are you gonna do? – You’re going to pay for ‘them’ to come.
Paid Advertising: What are you going to do for me?
Create Ads and Show Them on Google
We’ll optimize your ads to show in Google search and display network. We’ll submit your website to be indexed and crawled by Google for better searchability.
How Your Money is Spent
We start off with low cost advertising by focusing on cheap low hanging keywords and working our way up as visitors gain traction. We can set daily spend limit or bidding price limit – due to transparency of transactions you get to have full control of your spend.
Optimal Advertising Strategy
We will research your business and your competition, your products and services which will ultimately help us define your target audience.
Expand Your Reach via Social Media and YouTube
We’ll advertise in places where your target audience frequents most.
Paid Advertising: How We Reach Your Target Audience
We will help you reach the right people at the right time through our sophisticated targeting, compelling ads and continuous analysis to optimize best performing keywords and cut out those that are wasting money.
In addition to Google Display and Search Networks, our service leverages Facebook’s powerful advertising features placing posts in front of a larger audience.
Paid Advertising: What is the cost?
One time campaign setup fee of $99 and 20% of your ad spend (e.g. if you spend $100 a week we take out the 20% for our services and the remainder is put towards your campaign spend).
We setup your ad campaigns for multiple landing pages. We explore your target audience, their persona and behavior which gives us optimal keywords for the ads.
Then we research your competition, keywords they are using as well as audience they target and we use that to your advantage.
Conclusion: Be Found or Lose Business
If you’re not being found in Google search you’re likely missing out on a significant number of sales from prospective customers. Let Alef Digital help your business stay competitive in the digital marketplace with organic SEO aligned to your business goals, to boost your search ranking and drive more high-quality traffic to your website to generate real results.
In conclusion: be found fast or bite the dust of those who were faster.